It's good.
And it's catchy.
Gatchy was born from a simple belief: what if doing good was built into the act of shopping itself? Not a special campaign. Not an opt-in charity round-up. Just — normal.
Built by people who believe
in the power of good business.
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Ash Rosshandler
CEO & Founder
Founder of GoodCompany Foundation. Deep expertise in charity technology, retail partnerships, and social impact at scale.
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Your Company
Pilot Partner
We're building Gatchy with our partners — not for them. The first wave of retail brands who join us will shape the product.
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Advisors & Partners
Advisory Board
Industry experts across retail, technology, charity, and ESG supporting Gatchy's commercial and social mission.
What drives every decision we make.
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Radical simplicity
If it needs a manual, it's too complicated. Every product decision is tested against: "does a 15-year-old get this in 5 seconds?"
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Honesty first
We show real data, even when it's not what retailers hoped for. Impact reporting is live, transparent, and never rounded up.
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Built to last
Gatchy is not a viral moment. It's infrastructure. We build for compliance, security, and a 10-year horizon.
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Real impact only
No greenwashing. No vague pledges. Every campaign produces a verified donation, a tax receipt, and a reported outcome.