The catch
experience,
explained.
A world-first moment that feels like magic — and delivers real results for everyone involved.
1
Customer visits the store
The user opens Gatchy and points their phone at the retailer's AR anchor or QR code. GPS confirms they are physically present at the location.
1
2
Charity logo appears in AR
The supported charity's logo materialises in 3D augmented reality — floating right there in the real world through their phone screen.
2
3
Swirl to catch
A clockwise swirl gesture opens the portal. The logo is caught. It's fun, tactile, and genuinely satisfying — like catching something magical.
3
4
Donation triggered
The retailer's pre-funded Donation Credits are drawn down. $1 goes directly to the charity — verified, tracked, and reported in real time.
4
5
6-second ad plays
The retailer's ad plays immediately after the catch — to a customer who is physically in-store, emotionally engaged, and genuinely paying attention.
5
6
Reward revealed
The user wins a promo code, discount, or in-store offer. Tangible value — delivered at exactly the right moment.
6
7
User shares — Gatchy grows
A shareable "hero card" is generated. The user posts to social media. Organic, word-of-mouth growth powered by the joy of doing good.
7
WHO BENEFITS FROM EVERY CATCH
Customer
Free reward + feel-good moment
🛍️
Retailer
Foot traffic + ad + brand love
🏪
Charity
Real donation + new awareness
❤️
Society
Measurable impact, at scale